Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
Today, I’m asking you to make a donation to my Senate campaign because in 2024, the Michigan Senate race was close…too close. Elissa Slotkin beat Mike Rogers by less than half a percent. Now, Mike Rogers is back, and he’s clearing the field. He has universal name ID and he’s announced that he’s building up a “Trump Force” of volunteers now so that he can win in this race that he just narrowly lost not even two years ago. That means we need to build up a campaign operation fast to get out there and meet everybody and to show why we can not afford to let somebody like Mike Rogers become a rubber stamp for Donald Trump and his dangerous agenda. Now, here’s what I also know: Republicans are scared of me. They’re hammering me with attack ads and Mike Rogers has already given me a very Trumpy nickname. That means we have them on their heels. So, I hope you will donate today so that we can keep building a campaign that is real. Because we’re already getting out there — hosting statewide brewery tour events, meeting Michiganders in every corner of the state, and building real relationships right now. Because you deserve to have a Senator who can relate to you and who’s out there talking to you.
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Performance proxies
| Overall score | 51.9/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 78.0 · 23.7 · 56.9 |
| Spend range | USD 4,500–4,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 42.22 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 87 (2025-07-29 → 2025-10-24) |
| Created | 2025-07-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera with subtitled urgency phrase 'so that he can win' in bold yellow-white text |
| Tactic | Uses a close-margin loss narrative and Trump-association fear to create urgency and drive donations against a known opponent who is re-entering the race. |
Where it ran (delivery by region)
| Michigan | 42.2% |
| California | 7.4% |
| New York | 4.2% |
| Illinois | 3.7% |
| Ohio | 2.7% |
| Florida | 2.7% |
| Washington | 2.7% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 5.8% |
| 65+ · male | 20.1% |
| 65+ · female | 27.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 10.1% |
| 55-64 · female | 14.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.3% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.8% |
| 35-44 · female | 5.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.7% |
| 25-34 · female | 2.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
