📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Zach Wahls for U.S. Senate

Ad copy

🚨Breaking news: Joni Ernst will not seek re-election! The seat is now WIDE OPEN and Zach Wahls is ready to flip it blue. Zach was the only candidate to beat Joni in the latest poll. Now, with her gone, he’s the best positioned to take on this open seat and help Democrats regain the Majority. If you’re ready for the biggest blue wave we’ve ever seen, donate today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.3/100
Spend / Reach / Long. / Eff.44.9 · 69.3 · 9.6 · 53.3
Spend rangeUSD 3,000–3,499
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 68.41
Est. audience size
Days live36 (2025-09-02 → 2025-10-08)
Created2025-09-02
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate surrounded by his own campaign yard signs as a makeshift backdrop, projecting grassroots energy
TacticThe ad leverages breaking news framing and a poll-based electability argument to create urgency and drive immediate donations from Democratic base voters energized by an open seat opportunity.

Where it ran (delivery by region)

Iowa19.9%
California12.4%
New York5.5%
Texas4.6%
Florida4.1%
Illinois4.0%
Washington3.1%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 5.0%
65+ · male 19.0%
65+ · female 33.5%
55-64 · unknown 0.3%
55-64 · male 9.5%
55-64 · female 13.1%
45-54 · unknown 0.1%
45-54 · female 6.0%
18-24 · male 0.5%
35-44 · unknown 0.1%
35-44 · male 3.9%
35-44 · female 4.0%
25-34 · unknown 0.1%
25-34 · male 1.9%
25-34 · female 2.0%
18-24 · unknown 0.0%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live