Chris Pappas US Inactive
Chris Pappas for Senate
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Ad copy
Bad news: National Republicans are recruiting John E. Sununu to make a comeback bid for New Hampshire’s Senate seat. Good news: We have a real shot to stop him and help Democrats take back the Senate. We need to show Sununu and his backers that New Hampshire is not for sale. Will you join us before our fundraising deadline by chipping in what you can? Every dollar goes to defending this seat from a Republican takeover.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.4/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 66.9 · 2.2 · 60.7 |
| Spend range | USD 900–999 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 25.32 |
| Est. audience size | — |
| Days live | 9 (2025-09-22 → 2025-10-01) |
| Created | 2025-09-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | New York Times headline screenshot legitimizing the threat of Sununu's return, juxtaposed with candidate's direct-to-camera video appeal |
| Tactic | The 'bad news/good news' framing creates a fear-then-empowerment structure that converts anxiety about Sununu's potential run into donor urgency before a deadline. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.7% |
| 45-54 · male | 6.6% |
| 65+ · male | 12.2% |
| 65+ · female | 20.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 9.6% |
| 55-64 · female | 14.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.9% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.4% |
| 35-44 · female | 8.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 4.0% |
| 25-34 · female | 4.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
