Janet Mills US Inactive
Mills for Maine
β Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
We have a tough fight ahead. Make a contribution today.
Paul LePage has been campaigning across the state, spreading lies and raising thousands of dollars from national Republicans. We need your help to stop him. Make a contribution today.
Ad copy
Paul LePage wants to convince the people of Maine that they were better off under his leadership, but βπβπ π€ππππ. Janet Mills has expanded health care, invested in public schools, and passed legislation protecting our environment. After eight years of failed LePage policies, Janet Mills is the one who got Maine back on the right track. Now Paul LePage is raising thousands of dollars from national Republicans while spreading lies across the state. Make a $10 contribution today so we can fight back.
β View in Meta Ad Library (the live creative β image/video/layout)
Performance proxies
| Overall score | 39.4/100 |
| Spend / Reach / Long. / Eff. | 31.7 Β· 61.7 Β· 7.2 Β· 56.9 |
| Spend range | USD 900β999 |
| Impressions | 20,000 β 24,999 |
| CPM (β $/1k impr) | USD 42.2 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 27 (2021-11-30 β 2021-12-27) |
| Created | 2021-11-29 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ME β Janet Mills |
| Surfaced by | βsenate:Janet Millsβ |
π§ AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook policy removal notice replacing the actual ad creative |
| Tactic | The ad copy uses a contrast-and-attack fundraising tactic β framing LePage as dishonest and externally funded to create urgency and motivate small-dollar donations, but the creative itself is invisible due to a disclaimer policy violation. |
Where it ran (delivery by region)
| Maine | 48.7% |
| Massachusetts | 8.0% |
| California | 4.8% |
| New York | 4.8% |
| New Hampshire | 4.0% |
| Florida | 2.9% |
| Virginia | 2.0% |
Who saw it (delivery)
| 18-24 Β· unknown | 0.0% |
| 65+ Β· unknown | 0.8% |
| 25-34 Β· male | 0.7% |
| 35-44 Β· male | 1.8% |
| 45-54 Β· female | 5.0% |
| 55-64 Β· female | 13.1% |
| 65+ Β· female | 42.4% |
| 65+ Β· male | 22.0% |
| 45-54 Β· male | 3.2% |
| 18-24 Β· female | 0.1% |
| 55-64 Β· male | 7.5% |
| 25-34 Β· unknown | 0.1% |
| 18-24 Β· male | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 25-34 Β· female | 0.6% |
| 55-64 Β· unknown | 0.3% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· female | 2.0% |
