Tom Willis WV US Inactive
Friends of Tom Willis
Tom Willis for WV Senate
Republican Constitutional Conservative Oil and Gas Workers Association endorses Tom Willis for WV SenateVets4Coal PAC endorses Tom Willis for WV Senate!Vets4Vet Leadership PAC endorses Tom Willis for WV Senate!VOTE FOR TOM ON MAY 14TH !! WILLIS PLEDGES TO ELIMINATE PERSONAL INCOME TAXWILLIS PLEDGES....
Ad copy
My opponent is no conservative, but rather a political grifter, in it for his own personal benefit.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 10.5 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 39 (2024-04-05 → 2024-05-14) |
| Created | 2024-04-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | us flag, none |
| Call to action | vote |
| Standout element | Donald Trump's photo prominently placed alongside the Tom Willis branding to visually imply a Trump endorsement |
| Tactic | The ad leverages Trump's image and rhetoric to paint the opponent as a fake conservative and enemy of Trump, using fear and tribal loyalty to drive primary turnout for Willis. |
Where it ran (delivery by region)
| West Virginia | 80.7% |
| Maryland | 17.7% |
| Virginia | 1.6% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 35-44 · female | 1.3% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 8.0% |
| 55-64 · male | 14.4% |
| 65+ · male | 26.7% |
| 45-54 · female | 3.6% |
| 55-64 · female | 10.7% |
| 65+ · female | 30.5% |
| 35-44 · male | 3.3% |
| 25-34 · male | 0.6% |
| 25-34 · female | 0.3% |
| 35-44 · unknown | 0.1% |
