📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

After voters hear my message and learn more about me, we SURGE into the lead against Collins. It’s absolutely incredible. Which is why I just authorized my team to launch a SLEW of new ads to spread our message far and wide. I’ll be honest, these ads aren't cheap, and I desperately need your help to fund them. But if we can gather the resources to get them up and running, it’s OVER for Susan Collins, and we WILL win this race. Please, will you chip in anything you can?
After voters hear my message and learn more about me, we SURGE into the lead against Collins. It’s absolutely incredible. Which is why I just authorized my team to launch a SLEW of new ads to spread our message far and wide. I’ll be honest, these ads aren't cheap, and I desperately need your help to fund them. But if we can gather the resources to get them up and running, it’s OVER for Susan Collins, and we WILL win this race. Please, will you chip in anything you can?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.9/100
Spend / Reach / Long. / Eff.34.7 · 65.4 · 1.9 · 57.6
Spend rangeUSD 1,000–1,499
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 38.45
Est. audience size
Days live8 (2025-10-31 → 2025-11-08)
Created2025-10-31
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side poll graphic showing Wood 51% vs Collins 38% with unflattering photo of opponent
TacticClassic momentum fundraising tactic — uses a favorable poll as social proof to trigger urgency and lower donor hesitation by framing the donation as the final piece needed to seal a winnable race.

Where it ran (delivery by region)

California16.7%
New York8.9%
Massachusetts6.9%
Florida6.2%
Washington4.2%
New Jersey4.2%
Pennsylvania4.1%

Who saw it (delivery)

25-34 · female 0.2%
25-34 · male 0.5%
25-34 · unknown 0.0%
35-44 · female 0.9%
35-44 · male 1.4%
35-44 · unknown 0.0%
45-54 · female 2.1%
45-54 · male 3.3%
45-54 · unknown 0.1%
55-64 · female 8.7%
55-64 · male 10.7%
55-64 · unknown 0.2%
65+ · female 37.6%
65+ · male 33.2%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live