πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Civil Miller-Watkins US Inactive

Friends of Civil Miller-Watkins, Bethany Miller, Treasurer

ad creative

Ad copy

www.civil4tn.com Today was a Great First Day of Early Voting. But Our Campaign Needs Your Help! There is still much to do. Donate $12 to the cause of Change for Every-Day-People in Dist 26 and TN. www.civil4tn.com

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score28.3/100
Spend / Reach / Long. / Eff.0.0 Β· 45.5 Β· 0.6 Β· 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (β‰ˆ $/1k impr)USD 11.0
Est. audience size100,001 – 500,000
Days live3 (2020-10-15 β†’ 2020-10-18)
Created2020-10-15
Creative variants1 body Β· 0 headline
Platformsfacebook
Languagesen
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed placeholder replacing the actual ad creative
TacticThe ad uses early voting momentum and a specific small-dollar ask ($12) to create urgency and grassroots authenticity, though its impact is nullified by the platform's disclaimer violation takedown.

Where it ran (delivery by region)

Tennessee100.0%

Who saw it (delivery)

45-54 Β· female 19.4%
55-64 Β· female 34.3%
65+ Β· female 33.0%
35-44 Β· female 10.3%
25-34 Β· female 3.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Dan Osborn
NE β€” Dan Osborn 113d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Raja for Congress
IL β€” S Krishnamoorthi 109d live
Jon Ossoff
GA β€” Jon Ossoff 60d live