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Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

Please Let Me Explain

I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.

Ad copy

I am about to ask if you can make a donation to help me defeat Susan Collins before our first FEC fundraising deadline of 2026. But before I do, please let me explain why this federally-mandated FEC deadline is so important. After March 31st, federal law requires our campaign against Susan Collins to pull together a report of how much we’ve raised and from how many donors. That report then becomes public – for everyone to see. Reporters are going to dig into the report. Pundits will pore over every detail. But it’s not just them. Susan Collins, her Super PACs, and special interests like AIPAC, Big Pharma, and Big Oil will all be looking for any sign of weakness in our campaign. This is also the last chance for grassroots donors like you to show that you are still 100% behind me to defeat Susan Collins and flip Maine blue. Our campaign has never been under a microscope more than we’re about to be now, so it’s critical we put forward a show of strength bigger than we’ve ever had. That’s why we’ve set our biggest goal ever: Raising another $500,000 before this first FEC deadline to show reporters, Susan Collins, and the entire Republican and Democratic establishment that we’re all-in to defeat Susan Collins this November with a Democrat who will actually fight to protect our democracy. I’ll admit, it’s a big goal. But I’ve learned in life that that’s how important things are accomplished: By setting big goals and then working together to hit them. We are so close to hitting this goal, and with your donation now, we’ll be able to show everyone the strength of our campaign and finally send Susan Collins packing in 2026. I’m not taking money from corporations or AIPAC. Instead, we’re building a campaign funded entirely by grassroots donors like you. So please, will you make a monthly donation now to our campaign – before our first federally-mandated FEC deadline of 2026 at midnight on March 31st – to help us hit this huge goal and defeat Susan Collins? Let’s show everyone that we are 100% committed to finally giving Susan Collins the boot and flipping Maine blue to take back the Senate for Democrats. We are going to win this race, but we can only do it together. In solidarity, Graham Platner

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Performance proxies

Overall score50.7/100
Spend / Reach / Long. / Eff.55.2 · 87.0 · 1.4 · 59.2
Spend rangeUSD 8,000–8,999
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 30.91
Est. audience size
Days live6 (2026-03-27 → 2026-04-02)
Created2026-03-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate in casual dark henley against a Maine waterscape — deliberately unglamorous and authentic
TacticUses FEC deadline urgency and anti-corporate fundraising pledge ('not taking money from AIPAC or corporations') to manufacture a sense of high-stakes accountability and grassroots credibility, nudging small donors to act before a hard deadline.

Where it ran (delivery by region)

Maine30.0%
Massachusetts8.9%
California5.8%
New York5.6%
New Hampshire3.9%
Florida3.7%
Washington2.8%

Who saw it (delivery)

18-24 · female 0.6%
45-54 · unknown 0.2%
Unknown · female 0.0%
65+ · unknown 0.6%
65+ · male 17.4%
65+ · female 22.0%
55-64 · unknown 0.3%
55-64 · male 8.4%
55-64 · female 9.6%
45-54 · male 6.9%
18-24 · male 1.5%
45-54 · female 5.9%
35-44 · unknown 0.4%
35-44 · male 9.1%
35-44 · female 6.0%
25-34 · unknown 0.4%
25-34 · male 6.7%
25-34 · female 3.8%
18-24 · unknown 0.1%
Unknown · male 0.0%

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