Dan Osborn for Senate US Inactive
OSBORN FOR SENATE
I just made a very difficult decision
I just took a huge risk
This was a difficult decision
A very difficult decision
A huge gamble
I just made a very difficult decision to begin airing our TV ads a few weeks early, even though don’t technically have all the money in our budget to do so just yet.
I made an executive decision and took a bet that grassroots donors like you would come through and help us fill our $100,000 budget gap…
Republican Deb Fischer just bought over $2 million in new TV ads against me.
We have an opportunity to win Nebraska’s Senate seat – but only if we can counter the lies and match them on the air.
Fischer and McConnell have begun absolutely blanketing the state with TV ads, attacking me with ridiculous lies.
Ad copy
After five new polls showed me neck-and-neck with my opponent Republican Deb Fischer here in Nebraska’s Senate race, Fischer and Mitch McConnell began absolutely blanketing the state with TV ads, attacking me with ridiculous lies. We have an opportunity to win Nebraska’s Senate seat – but only if we can counter the lies and match them on the air. That’s why I just made a very difficult decision and told my campaign we could begin airing our own TV ads a few weeks early, even though we don’t technically have all the money in our budget to do so just yet. We’re taking this risk because we have to. Nebraska is now the closest Senate race in the entire country according to researchers at Princeton University. So I made an executive decision and took a bet that grassroots donors like you would come through and help us fill our $100,000 budget gap… We need to do everything we can if we’re going to win this Senate seat and elect a blue-collar worker to be the 51st vote in the U.S. Senate. That means taking a few risks. But if we're going to defeat Republican Deb Fischer and win this Senate seat, I’m counting on grassroots donors like you to help raise another $100,000 before midnight tonight, close our budget gap, and ensure our new TV ads can keep running. I’m not taking a dime of corporate PAC money. Instead, I’m relying entirely on people like you to fund my campaign. Please, will you rush a weekly donation to my campaign right now to keep our new TV ads on the air, defeat Republican Deb Fischer, and win this Senate seat?
Deb Fischer and Mitch McConnell have begun absolutely blanketing the state with TV ads, attacking me with ridiculous lies. We have an opportunity to win Nebraska’s Senate seat – but only if we can counter the lies and match them on the air. That’s why I just made a very difficult decision and told my campaign we could begin airing our own TV ads a few weeks early, even though we don’t technically have all the money in our budget to do so just yet. We’re taking this risk because we have to. Nebraska is now the closest Senate race in the entire country according to researchers at Princeton University. So I made an executive decision and took a bet that grassroots donors like you would come through and help us fill our $100,000 budget gap… We need to do everything we can if we’re going to win this Senate seat and elect a blue-collar worker to be the 51st vote in the U.S. Senate. That means taking a few risks. But if we're going to defeat Republican Deb Fischer and win this Senate seat, I’m counting on grassroots donors like you to help raise another $100,000 before midnight tonight, close our budget gap, and ensure our new TV ads can keep running. I’m not taking a dime of corporate PAC money. Instead, I’m relying entirely on people like you to fund my campaign. Please, will you rush a weekly donation to my campaign right now to keep our new TV ads on the air, defeat Republican Deb Fischer, and win this Senate seat?
After five new polls showed me neck-and-neck with my opponent Republican Deb Fischer here in Nebraska’s Senate race, Fischer’s campaign bought over $2 million in new TV ads against me. Fischer and Mitch McConnell have begun absolutely blanketing the state with TV ads, attacking me with ridiculous lies. We have an opportunity to win Nebraska’s Senate seat – but only if we can counter the lies and match them on the air. That’s why I just made a very difficult decision and told my campaign we could begin airing our own TV ads a few weeks early, even though we don’t technically have all the money in our budget to do so just yet. We’re taking this risk because we have to. Nebraska is now the closest Senate race in the entire country according to researchers at Princeton University. So I made an executive decision and took a bet that grassroots donors like you would come through and help us fill our $100,000 budget gap… We need to do everything we can if we’re going to win this Senate seat and elect a blue-collar worker to be the 51st vote in the U.S. Senate. That means taking a few risks. But if we're going to defeat Republican Deb Fischer and win this Senate seat, I’m counting on grassroots donors like you to help raise another $100,000 before midnight tonight, close our budget gap, and ensure our new TV ads can keep running. I’m not taking a dime of corporate PAC money. Instead, I’m relying entirely on people like you to fund my campaign. Please, will you rush a weekly donation to my campaign right now to keep our new TV ads on the air, defeat Republican Deb Fischer, and win this Senate seat?
After five new polls showed me neck-and-neck with my opponent Republican Deb Fischer here in Nebraska’s Senate race, Fischer’s campaign bought over $2 million in new TV ads against me. Fischer and Mitch McConnell have begun absolutely blanketing the state with TV ads, attacking me with ridiculous lies. We have an opportunity to win Nebraska’s Senate seat – but only if we can counter the lies and match them on the air. That’s why I just made a very difficult decision and told my campaign we could begin airing our own TV ads a few weeks early, even though we don’t technically have all the money in our budget to do so just yet. We’re taking this risk because we have to. Nebraska is now the closest Senate race in the entire country according to researchers at Princeton University. So I made an executive decision and took a bet that grassroots donors like you would come through and help us fill our $100,000 budget gap… We need to do everything we can if we’re going to win this Senate seat and elect a blue-collar worker to be the 51st vote in the U.S. Senate. That means taking a few risks. But if we're going to defeat Republican Deb Fischer and win this Senate seat, I’m counting on grassroots donors like you to help raise another $100,000 before midnight tonight, close our budget gap, and ensure our new TV ads can keep running. I’m not taking a dime of corporate PAC money. Instead, I’m relying entirely on people like you to fund my campaign. Please, will you rush a weekly donation to my campaign right now – every dollar you can afford – to keep our new TV ads on the air, defeat Republican Deb Fischer, and win this Senate seat? There are going to be a lot of hard spending decisions like this between now and Election Day. I hope I can count on you every step of the way. Thank you for everything you do to power this campaign, Dan
We have an opportunity to win Nebraska’s Senate seat – but only if we can counter Mitch McConnell's lies and match Deb Fischer on the air. That’s why I just made a very difficult decision and told my campaign we could begin airing our own TV ads a few weeks early, even though we don’t technically have all the money in our budget to do so just yet. We’re taking this risk because we have to. Nebraska is now the closest Senate race in the entire country according to researchers at Princeton University. So I made an executive decision and took a bet that grassroots donors like you would come through and help us fill our $100,000 budget gap… We need to do everything we can if we’re going to win this Senate seat and elect a blue-collar worker to be the 51st vote in the U.S. Senate. That means taking a few risks. But if we're going to defeat Republican Deb Fischer and win this Senate seat, I’m counting on grassroots donors like you to help raise another $100,000 before midnight tonight, close our budget gap, and ensure our new TV ads can keep running. I’m not taking a dime of corporate PAC money. Instead, I’m relying entirely on people like you to fund my campaign. Please, will you rush a weekly donation to my campaign right now to keep our new TV ads on the air, defeat Republican Deb Fischer, and win this Senate seat?
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Performance proxies
| Overall score | 54.7/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 88.7 · 13.2 · 57.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 38.46 |
| Est. audience size | — |
| Days live | 49 (2024-09-18 → 2024-11-06) |
| Created | 2024-09-18 |
| Creative variants | 5 body · 5 headline |
| Platforms | |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate with arms crossed, tattoos visible, intense direct gaze — projecting working-class toughness |
| Tactic | The ad uses an urgency-based fundraising tactic, leveraging neck-and-neck poll numbers and opponent attack ads to create donor FOMO and frame early ad spending as a courageous, necessary risk. |
Where it ran (delivery by region)
| Nebraska | 26.3% |
| California | 7.3% |
| New York | 4.3% |
| Texas | 3.7% |
| Colorado | 3.5% |
| Minnesota | 3.4% |
| Illinois | 3.1% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 7.2% |
| 65+ · male | 23.7% |
| 65+ · female | 23.7% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 12.5% |
| 55-64 · female | 10.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.1% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.2% |
| 35-44 · female | 4.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.7% |
| 25-34 · female | 1.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
