JON OSSOFF FOR SENATE
Help Jon to defend the Senate majority we won in Georgia
BREAKING: Cook Political Report just shifted Georgia from “Lean Republican” to “Toss Up”. Remember when the pundits wrote off Georgia in 2020 and again in 2022? We proved them wrong—twice. We flipped two Senate seats and secured 16 electoral votes for Joe and Kamala. We won because you believed and you chipped in. That’s how we’ll keep winning. So can you rush a donation to help fuel our GOTV efforts in Georgia? Georgia needs you. I need you. Kamala needs you. We can’t do it without you.
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| Overall score | 56.7/100 |
| Spend / Reach / Long. / Eff. | 69.6 · 92.5 · 11.3 · 53.3 |
| Spend range | USD 30,000–34,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 68.42 |
| Est. audience size | — |
| Days live | 42 (2024-08-20 → 2024-10-01) |
| Created | 2024-08-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | GA — Jon Ossoff |
| Surfaced by | “senate:Jon Ossoff” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side juxtaposition of Ossoff and Marjorie Taylor Greene flanking a Newsweek headline invoking Trump as a threat |
| Tactic | Uses a real Newsweek headline as borrowed credibility to frame the opponent as a serious Trump-backed threat, converting fear into donation urgency. |
| California | 12.0% |
| Florida | 8.0% |
| New York | 6.9% |
| Georgia | 5.7% |
| Texas | 4.9% |
| Illinois | 3.7% |
| Pennsylvania | 3.6% |
| 18-24 · female | 0.2% |
| 45-54 · male | 4.1% |
| 65+ · male | 19.9% |
| 65+ · female | 37.3% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 9.8% |
| 55-64 · female | 15.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.6% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.0% |
| 35-44 · female | 2.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.9% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |