Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
Kelly Ayotte was the third most liberal Republican in the U.S. Senate! Kelly Ayotte has a proven record in one category, and that’s going against fellow Republicans. Read more here: https://nhjournal.com/panek-kelly-cant-hide-from-her-record/ #NHGov #NHPolitics
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 1.1 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2024-08-15 → 2024-08-20) |
| Created | 2024-08-14 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Ransom-note-style cutout letters spelling MISSING with a magnifying glass over a black-and-white photo of Ayotte |
| Tactic | The ad uses a detective/missing-facts motif with ransom-note typography to frame the opponent as deceptive, driving primary voters to distrust her moderate Senate record. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.2% |
| 65+ · male | 30.5% |
| 18-24 · female | 0.3% |
| 25-34 · male | 1.9% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 0.8% |
| 55-64 · female | 9.8% |
| 35-44 · male | 2.9% |
| 45-54 · male | 8.5% |
| 45-54 · unknown | 0.0% |
| 55-64 · male | 19.4% |
| 65+ · female | 20.3% |
| 45-54 · female | 2.7% |
| 35-44 · female | 1.1% |
| 25-34 · female | 1.0% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
