📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Sign the petition now

Lower the cost of prescription drugs

Ad copy

Everybody knows the price of prescription drugs is out of control, yet Mitch McConnell and Senate Republicans refuse to act. Senator Chris Coons is fighting to lower the price of prescription drugs, but he needs your help to build support. Join Chris Coons in calling on Mitch McConnell to pass legislation to lower the cost of prescription drugs >> https://bit.ly/3bSmJZ2

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.0/100
Spend / Reach / Long. / Eff.34.7 · 70.7 · 17.1 · 61.5
Spend rangeUSD 1,000–1,499
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 22.72
Est. audience size
Days live63 (2020-02-20 → 2020-04-23)
Created2020-02-19
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issuehealthcare
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementHigh-contrast dark red duotone photo of McConnell looming large on the left half of the image, making him appear menacing
TacticClassic pressure-campaign tactic using an unflattering image of the opponent to drive petition signatures and list-building, channeling voter frustration into a direct action against McConnell rather than promoting Coons himself.

Where it ran (delivery by region)

California11.7%
Florida7.2%
New York6.6%
Texas6.0%
Pennsylvania4.2%
Illinois4.1%
Michigan4.0%

Who saw it (delivery)

18-24 · unknown 0.0%
35-44 · female 2.0%
55-64 · unknown 0.2%
18-24 · male 0.2%
35-44 · unknown 0.0%
18-24 · female 0.5%
25-34 · male 0.7%
65+ · unknown 0.6%
45-54 · female 4.8%
65+ · male 18.0%
45-54 · male 2.8%
35-44 · male 1.2%
55-64 · female 16.4%
25-34 · female 1.2%
45-54 · unknown 0.1%
65+ · female 44.3%
55-64 · male 6.9%
25-34 · unknown 0.0%

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