FRIENDS OF SHERROD BROWN
When Bernie Moreno stole from his employees, they sued to get their money back.
When Bernie Moreno stole from his employees, they sued to get their money back.
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| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 27.6 Β· 72.4 Β· 8.5 Β· 67.7 |
| Spend range | USD 600β699 |
| Impressions | 60,000 β 69,999 |
| CPM (β $/1k impr) | USD 9.99 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 32 (2024-07-12 β 2024-08-13) |
| Created | 2024-07-12 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | β |
| Candidate | OH β Sherrod Brown |
| Surfaced by | βsenate:Sherrod Brownβ |
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Three stacked newspaper-style quote banners with red accusatory headlines over a dark desaturated close-up of Moreno's face |
| Tactic | The ad uses a triple-punch credibility tactic β stacking three sourced news headlines about wage theft, liability, and evidence destruction β to build an overwhelming, court-record-style case against the opponent, culminating in the damning red-bar verdict 'Can't Trust Bernie Moreno.' |
| Ohio | 100.0% |
| 65+ Β· unknown | 0.0% |
| 45-54 Β· male | 7.2% |
| 45-54 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |
| 18-24 Β· unknown | 0.1% |
| 65+ Β· male | 5.9% |
| 35-44 Β· female | 8.7% |
| 65+ Β· female | 6.9% |
| 45-54 Β· female | 5.7% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· male | 5.3% |
| 55-64 Β· female | 5.1% |
| 25-34 Β· male | 11.7% |
| 25-34 Β· female | 16.6% |
| 55-64 Β· male | 5.8% |
| 18-24 Β· female | 12.0% |
| 35-44 Β· male | 8.6% |
| 55-64 Β· unknown | 0.0% |