📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Pappas for Congress US Inactive

CHRIS PAPPAS FOR CONGRESS

ad creative

Re-elect Chris Pappas

If Chris Pappas loses in NH, Democrats could lose the House.

Ad copy

Donald Trump has already made Chris Pappas a top target in his desperate attempt to win New Hampshire and take back the House majority. Chris can keep this battleground district blue, but he needs your help. Pitch in whatever you can before our July deadline here » https://bit.ly/38HrNhM

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.4/100
Spend / Reach / Long. / Eff.30.5 · 65.4 · 5.2 · 60.5
Spend rangeUSD 800–899
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 26.14
Est. audience size50,001 – 100,000
Days live20 (2020-07-10 → 2020-07-30)
Created2020-07-10
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierunknown
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementContent removed notice replacing the actual ad creative, revealing a compliance issue
TacticThe ad leverages urgency and threat-framing by casting Trump as a direct opponent targeting Pappas personally, motivating donors to give before a deadline to protect a competitive district.

Where it ran (delivery by region)

New Hampshire40.2%
Massachusetts11.6%
Maine5.6%
Pennsylvania3.4%
New York3.4%
Vermont3.1%
Florida3.1%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · female 33.6%
35-44 · unknown 0.1%
18-24 · female 0.8%
55-64 · male 8.2%
55-64 · female 15.5%
35-44 · female 4.6%
25-34 · male 3.1%
65+ · male 14.3%
45-54 · unknown 0.1%
65+ · unknown 0.5%
45-54 · female 6.8%
18-24 · male 1.0%
25-34 · female 2.7%
45-54 · male 4.4%
35-44 · male 3.6%
55-64 · unknown 0.3%
25-34 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live