REDPATH FOR CONGRESS COMMITTEE
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.8 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 4 (2020-10-17 β 2020-10-21) |
| Created | 2020-10-17 |
| Creative variants | 0 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH β William Redpath |
| Surfaced by | βsenate:William Redpathβ |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Illinois | 100.0% |
| 18-24 Β· female | 1.4% |
| 25-34 Β· female | 0.7% |
| 45-54 Β· female | 1.4% |
| 65+ Β· male | 12.3% |
| 45-54 Β· male | 17.1% |
| 55-64 Β· male | 15.1% |
| 55-64 Β· female | 8.9% |
| 25-34 Β· male | 15.8% |
| 35-44 Β· male | 13.7% |
| 35-44 Β· female | 2.7% |
| 65+ Β· female | 6.2% |
| 18-24 Β· male | 4.8% |