KESSLER 2026
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| Overall score | 28.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 1.1 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2026-05-01 → 2026-05-06) |
| Created | 2026-05-01 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | capitol statue, none |
| Call to action | none |
| Standout element | stacked labor union endorsement badges prominently displayed against a blue background |
| Tactic | The ad leverages third-party labor union endorsements as borrowed credibility to build trust with working-class voters, positioning Kessler as the proven champion of workers heading into a Senate race. |
| West Virginia | 100.0% |
| 18-24 · female | 1.6% |
| 45-54 · male | 4.7% |
| 65+ · male | 9.5% |
| 65+ · female | 26.0% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 5.4% |
| 55-64 · female | 14.4% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 11.0% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 4.2% |
| 35-44 · female | 11.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.9% |
| 25-34 · female | 6.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |