Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
Playing In Our Faces: Crime Rates in Our City www.marcus4rochester.com #TeamMarcus #rochesterny #rochester
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.0 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 1 (2025-05-10 → 2025-05-11) |
| Created | 2025-05-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Casual selfie-style video with bold yellow-and-white confrontational caption overlay creating raw, unfiltered authenticity |
| Tactic | The DIY talking-head format signals grassroots authenticity, using direct emotional confrontation ('Playing In Our Faces') to channel community frustration over crime into candidate credibility. |
Where it ran (delivery by region)
| New York | 100.0% |
Who saw it (delivery)
| 18-24 · male | 0.7% |
| 25-34 · female | 3.0% |
| 25-34 · male | 11.2% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 8.8% |
| 35-44 · male | 16.3% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 9.8% |
| 45-54 · male | 14.6% |
| 55-64 · female | 11.2% |
| 55-64 · male | 7.8% |
| 65+ · female | 10.2% |
| 65+ · male | 5.7% |
