📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Hold Maxine Waters accountable!

SIGN the petition.

Ad copy

🚨 Tom Cotton here. California liberal Maxine Waters is a disgrace. She *encouraged violence against police.* And what are Democrats doing about it? Nothing! It’s up to us to hold liberals who hate the police accountable. Will you stand with me? ADD your name >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.0/100
Spend / Reach / Long. / Eff.38.3 · 90.1 · 2.2 · 73.4
Spend rangeUSD 1,500–1,999
Impressions350,000 – 399,999
CPM (≈ $/1k impr)USD 4.67
Est. audience size
Days live9 (2021-04-22 → 2021-05-01)
Created2021-04-22
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuecrime safety
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent, police
Symbolsnone
Call to actionsign petition
Standout elementRed-highlighted 'against police.' text box overlaid on a darkened close-up photo of Maxine Waters, creating a menacing mug-shot effect
TacticClassic list-building attack using a polarizing Democratic figure to trigger outrage among pro-police conservatives and collect petition signatures as lead generation.

Where it ran (delivery by region)

Florida7.8%
Texas7.4%
Ohio5.4%
California5.2%
Pennsylvania5.0%
New York4.0%
Michigan3.9%

Who saw it (delivery)

25-34 · unknown 0.0%
65+ · female 33.5%
35-44 · unknown 0.0%
55-64 · unknown 0.1%
25-34 · female 0.3%
65+ · unknown 0.3%
25-34 · male 0.4%
55-64 · male 15.2%
55-64 · female 11.5%
45-54 · unknown 0.0%
45-54 · female 2.3%
65+ · male 30.3%
35-44 · male 1.0%
45-54 · male 4.1%
18-24 · female 0.1%
18-24 · male 0.1%
35-44 · female 0.5%
18-24 · unknown 0.0%

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