COTTON FOR SENATE, INC.
SIGN the petition.
🚨 Tom Cotton here. California liberal Maxine Waters is a disgrace. She *encouraged violence against police.* And what are Democrats doing about it? Nothing! It’s up to us to hold liberals who hate the police accountable. Will you stand with me? ADD your name >>
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| Overall score | 51.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 90.1 · 2.2 · 73.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 4.67 |
| Est. audience size | — |
| Days live | 9 (2021-04-22 → 2021-05-01) |
| Created | 2021-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | crime safety |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, police |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Red-highlighted 'against police.' text box overlaid on a darkened close-up photo of Maxine Waters, creating a menacing mug-shot effect |
| Tactic | Classic list-building attack using a polarizing Democratic figure to trigger outrage among pro-police conservatives and collect petition signatures as lead generation. |
| Florida | 7.8% |
| Texas | 7.4% |
| Ohio | 5.4% |
| California | 5.2% |
| Pennsylvania | 5.0% |
| New York | 4.0% |
| Michigan | 3.9% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 33.5% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 0.3% |
| 65+ · unknown | 0.3% |
| 25-34 · male | 0.4% |
| 55-64 · male | 15.2% |
| 55-64 · female | 11.5% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.3% |
| 65+ · male | 30.3% |
| 35-44 · male | 1.0% |
| 45-54 · male | 4.1% |
| 18-24 · female | 0.1% |
| 18-24 · male | 0.1% |
| 35-44 · female | 0.5% |
| 18-24 · unknown | 0.0% |