Janet Mills US Inactive
Mills for Maine
Graham Platner Is Unacceptable
Ad copy
Graham Platner wrote women can avoid rape if they “act like an adult for f’s sake” Rapists are to blame, not women like Betsy
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 85.0 · 3.3 · 62.9 |
| Spend range | USD 4,000–4,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 18.89 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 13 (2026-03-27 → 2026-04-09) |
| Created | 2026-03-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | crime safety |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | Older woman speaking directly to camera at kitchen table in dim, serious lighting — conveying quiet devastation |
| Tactic | The ad weaponizes a verbatim offensive quote from the opponent alongside a named victim ('Betsy') to personalize the attack and generate visceral anger among women voters, using a survivor testimonial video format to maximize credibility and emotional resonance. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.8% |
| 45-54 · unknown | 0.2% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.5% |
| 65+ · male | 13.8% |
| 65+ · female | 28.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.3% |
| 55-64 · female | 11.7% |
| 45-54 · male | 5.5% |
| 18-24 · male | 0.5% |
| 45-54 · female | 10.1% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 5.5% |
| 35-44 · female | 9.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.6% |
| 25-34 · female | 4.3% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |
