KESSLER 2026
West Virginia deserves a Senator who knows this state and has delivered for it. Jeff Kessler has spent decades fighting for working families — as Senate President, Lieutenant Governor, and a lifelong West Virginian. Now he’s running for U.S. Senate to keep up the fight
West Virginia deserves a Senator who knows this state and has delivered for it. Jeff Kessler has spent decades fighting for working families — as Senate President, Lieutenant Governor, and a lifelong West Virginian. Now he’s running for U.S. Senate to keep up the fight
West Virginia deserves a Senator who knows this state and has delivered for it. Jeff Kessler has spent decades fighting for working families — as Senate President, Lieutenant Governor, and a lifelong West Virginian. Now he’s running for U.S. Senate to keep up the fight
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| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.8 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2026-05-07 → 2026-05-11) |
| Created | 2026-05-06 |
| Creative variants | 3 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold white candidate name dominates a dark blue moody background with a red swoosh logo mark, evoking strength and resolve |
| Tactic | The ad builds credibility through a bio-forward argument — decades of state-level service as a qualification signal — while anchoring the message to three concrete issue pillars that resonate with working-family voters in West Virginia. |
| West Virginia | 100.0% |
| 18-24 · female | 3.1% |
| 18-24 · male | 1.8% |
| 25-34 · female | 8.4% |
| 25-34 · male | 4.3% |
| 35-44 · female | 12.8% |
| 35-44 · male | 5.6% |
| 45-54 · female | 7.9% |
| 45-54 · male | 7.7% |
| 45-54 · unknown | 0.3% |
| 55-64 · female | 7.4% |
| 55-64 · male | 7.9% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 20.7% |
| 65+ · male | 12.0% |