Shelley Moore Capito US Inactive
Capito for West Virginia
Capito Gets Results
Capito Gets Results
Real results for WV
Real results for WV
Ad copy
Capito delivers real results for West Virginia workers and families. Vote Capito.
Capito delivers real results for West Virginia workers and families. Vote Capito.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.5/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 80.0 · 5.2 · 64.0 |
| Spend range | USD 2,000–2,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 16.36 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 20 (2026-04-06 → 2026-04-26) |
| Created | 2026-04-06 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Close-up of a smiling female service worker polishing a wine glass, evoking everyday working dignity |
| Tactic | The ad uses a warm, relatable working-woman visual to humanize Capito's record on jobs and families, building emotional credibility without showing the candidate at all. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.1% |
| 45-54 · male | 12.8% |
| 65+ · male | 1.4% |
| 65+ · female | 1.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 13.9% |
| 55-64 · female | 16.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 15.4% |
| 18-24 · male | 2.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.0% |
| 35-44 · female | 11.9% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.3% |
| 25-34 · female | 6.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
