Seth for Massachusetts
Trump's ICE has gone too far. It's time for new leadership in the Senate who will fight against ICE's heinous actions.
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| Overall score | 35.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 8.5 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 32 (2026-04-29 → 2026-05-31) |
| Created | 2026-04-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | immigration |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark, desaturated TV-studio video frame with a search bar overlay linking to candidate's website, reinforcing a news-credibility aesthetic |
| Tactic | The ad uses sharp anti-Trump ICE rhetoric paired with a news-style video frame to position Moulton as a bold champion against federal overreach, driving urgency and contrast with the incumbent direction. |
| Massachusetts | 100.0% |
| 18-24 · female | 0.9% |
| 45-54 · male | 8.3% |
| 65+ · male | 11.0% |
| 65+ · female | 14.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.2% |
| 55-64 · female | 11.7% |
| 45-54 · unknown | 0.5% |
| 45-54 · female | 11.2% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 10.4% |
| 35-44 · female | 7.0% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 7.9% |
| 25-34 · female | 4.3% |
| 65+ · unknown | 0.3% |