COLIN ALLRED FOR SENATE
Our border is broken and so is our politics. I’ve got a plan to fix both problems.
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| Overall score | 60.8/100 |
| Spend / Reach / Long. / Eff. | 86.9 · 100.0 · 9.4 · 46.8 |
| Spend range | USD 150,000–174,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 162.5 |
| Est. audience size | — |
| Days live | 35 (2024-05-28 → 2024-07-02) |
| Created | 2024-05-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — Colin Allred |
| Surfaced by | “senate:Colin Allred” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | border |
| Call to action | learn more |
| Standout element | Texas Tribune news quote badge lending bipartisan credibility to Allred's border stance |
| Tactic | The ad deploys a crossover credibility tactic — using a conservative-leaning news source to validate a Democrat breaking with his own president on immigration, appealing to Texas swing voters skeptical of Democratic border policies. |
| Texas | 100.0% |
| Unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · male | 10.2% |
| 35-44 · female | 13.4% |
| 65+ · female | 8.6% |
| 55-64 · female | 10.7% |
| 45-54 · female | 13.3% |
| 25-34 · male | 8.6% |
| 18-24 · female | 1.2% |
| 55-64 · male | 7.0% |
| 45-54 · unknown | 0.2% |
| 35-44 · male | 11.8% |
| 25-34 · female | 7.3% |
| 65+ · male | 5.2% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 2.0% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |