Janet Mills US Inactive
Mills for Maine
Ad copy
Congress — including @SenSusanCollins — can’t keep kicking the can down the road on holding ICE accountable for their terrorization of our communities. We need action now.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.7/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 94.0 · 12.7 · 63.6 |
| Spend range | USD 9,000–9,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 17.27 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 47 (2026-02-20 → 2026-04-08) |
| Created | 2026-02-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | immigration |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Maine state pendant necklace worn by candidate signals local identity while delivering urgent attack on sitting Senator Collins |
| Tactic | The ad uses direct-to-camera urgency with charged language ('terrorization') to pressure opponent Collins on ICE accountability, turning immigration into a safety and accountability frame rather than a border security one. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.1% |
| 45-54 · unknown | 0.2% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.5% |
| 65+ · male | 13.8% |
| 65+ · female | 27.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.0% |
| 55-64 · female | 11.8% |
| 45-54 · male | 5.5% |
| 18-24 · male | 0.7% |
| 45-54 · female | 9.7% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 5.5% |
| 35-44 · female | 9.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.9% |
| 25-34 · female | 4.7% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |
