LUMMIS FOR WYOMING INC.
Cynthia Lummis is a nationally recognized leader on natural resource issues and supports American energy independence. When coastal liberals lead by Nancy Pelosi pushed for more regulation and red tape, Cynthia Lummis stood in their way. Vote Cynthia Lummis for U.S. Senate to put Wyoming's energy jobs first!
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| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 0.6 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 3 (2020-10-02 → 2020-10-05) |
| Created | 2020-10-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WY — Cynthia Lummis |
| Surfaced by | “senate:Cynthia Lummis” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | farm rural, factory industry |
| Call to action | learn more |
| Standout element | Candidate in casual flannel shirt against an outdoor Wyoming backdrop conveying authenticity and working-class relatability |
| Tactic | The ad uses a contrast persuasion tactic — positioning Lummis as a champion of Wyoming energy jobs against out-of-state liberal regulators — to rally local pride and reinforce her as a defender of the state's economic interests. |
| Wyoming | 100.0% |
| Montana | 0.0% |
| Utah | 0.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 7.5% |
| 25-34 · female | 10.3% |
| 45-54 · male | 9.5% |
| 45-54 · female | 8.0% |
| 65+ · female | 5.8% |
| 55-64 · female | 7.7% |
| 18-24 · male | 5.4% |
| 65+ · male | 4.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 14.5% |
| 35-44 · female | 9.9% |
| 35-44 · male | 13.6% |
| 18-24 · female | 3.3% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |