Shelley Moore Capito US Inactive
Capito for West Virginia
Fighting for WV Workers
Fighting for WV Workers
Workers first. Always.
Workers first. Always.
Ad copy
Jobs up. Energy strong. Paychecks protected. Capito delivers for West Virginia workers every day.
Jobs up. Energy strong. Paychecks protected. Capito delivers for West Virginia workers every day.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 5.2 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 20 (2026-04-06 → 2026-04-26) |
| Created | 2026-04-06 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Close-up of a smiling service worker polishing a wine glass — dignified labor imagery anchoring the economic message |
| Tactic | The ad pairs aspirational 'workers first' rhetoric with warm, relatable imagery of an everyday worker to credit Capito with economic gains and build emotional identification with blue-collar West Virginians. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.1% |
| 45-54 · male | 12.4% |
| 65+ · male | 1.3% |
| 65+ · female | 1.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 13.6% |
| 55-64 · female | 16.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 16.0% |
| 18-24 · male | 2.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.9% |
| 35-44 · female | 11.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.1% |
| 25-34 · female | 6.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
