📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bill Redpath for Senate US Inactive

REDPATH FOR CONGRESS COMMITTEE

ad creative

Casten, Ives, Redpath clash on climate change, COVID relief — 1IL

In online debate, incumbent congressman ties Ives to Trump

Ad copy

Redpath called for regulated open immigration, saying, “The nation would greatly benefit from it” and adding, “Being an American is not about being born and raised here. It’s about a state of mind.” https://www.oneillinois.com/stories/2020/9/21/casten-ives-redpath-clash-on-covid-aid?fbclid=IwAR3pl51bw-2NQch4_SadrcgCdL2rQsOg6kct4UwliZPmDM4YPvvwCnWWRcA

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score19.1/100
Spend / Reach / Long. / Eff.0.0 · 24.3 · 0.8 · 51.2
Spend range<USD 99
Impressions100 – 999
CPM (≈ $/1k impr)USD 90.08
Est. audience size500,001 – 1,000,000
Days live4 (2020-10-23 → 2020-10-27)
Created2020-10-23
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — William Redpath
Surfaced by“senate:William Redpath”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementdirect quote from opponent endorsing open immigration used as attack
TacticThe ad uses Redpath's own words as a damaging quote pull, letting the opponent self-indict on immigration without requiring any visual production.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

25-34 · unknown 0.2%
25-34 · female 0.2%
18-24 · male 3.1%
55-64 · male 20.7%
25-34 · male 5.7%
35-44 · male 8.3%
65+ · male 17.5%
65+ · female 12.0%
45-54 · male 16.2%
55-64 · female 9.4%
35-44 · female 1.1%
45-54 · female 4.4%
65+ · unknown 0.7%
18-24 · female 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Sherrod Brown
OH — Sherrod Brown 15d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 26d live
Congresswoman Julia Letlow
LA — Julia Letlow 82d live
John Cornyn
TX — John Cornyn 9d live
Julia Letlow
LA — Julia Letlow 43d live
Tom Cotton
AR — Tom Cotton 6d live
Lindsey Graham
SC — Lindsey Graham 53d live