Julia Letlow for Congress
Across #LA05, our communities have been forced to cope with the flood of migrants and deadly drugs across our southern border. In Congress, I’ve voted time and time again to secure the border — and I’ll always fight to protect our homeland.
Across #LA05, our communities have been forced to cope with the flood of migrants and deadly drugs across our southern border. In Congress, I’ve voted time and time again to secure the border — and I’ll always fight to protect our homeland.
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| Overall score | 56.1/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 95.7 · 11.6 · 74.1 |
| Spend range | USD 2,500–2,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 4.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 43 (2024-09-24 → 2024-11-06) |
| Created | 2024-09-24 |
| Creative variants | 2 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | border |
| Call to action | learn more |
| Standout element | Real footage of migrants crossing under razor-wire border wall with bold red 'SECURE OUR BORDER' text overlaid |
| Tactic | The ad pairs visceral imagery of border crossers beneath razor wire with a strong action headline to position Letlow as a resolute border security champion, leveraging fear and urgency to reinforce her incumbent voting record. |
| Louisiana | 99.9% |
| Mississippi | 0.1% |
| Arkansas | 0.0% |
| South Carolina | 0.0% |
| 18-24 · male | 0.0% |
| 25-34 · female | 10.4% |
| 25-34 · male | 12.2% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 14.3% |
| 35-44 · male | 17.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 8.4% |
| 45-54 · male | 11.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 6.7% |
| 55-64 · male | 7.8% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 5.4% |
| 65+ · male | 5.1% |
| 65+ · unknown | 0.1% |