Julia Letlow for Congress
As a mother of two, being pro-life is not only a value I share with many of our constituents, it’s personal. I’ve seen firsthand the beauty of life and I will always fight to protect it. #WhyWeMarch
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 0.6 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | — |
| Days live | 3 (2022-01-22 → 2022-01-25) |
| Created | 2022-01-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | us flag, family |
| Call to action | learn more |
| Standout element | March for Life stage backdrop with crowd and podium establishing credibility at a major pro-life event |
| Tactic | The ad uses personal maternal identity and firsthand emotional testimony to humanize a policy stance, anchoring the pro-life position in relatable motherhood rather than abstract politics. |
| Louisiana | 100.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · male | 10.3% |
| 45-54 · unknown | 0.1% |
| 13-17 · female | 0.0% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 9.2% |
| 25-34 · female | 5.8% |
| 25-34 · male | 4.9% |
| 45-54 · male | 9.4% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 9.4% |
| 45-54 · female | 9.2% |
| 35-44 · female | 9.4% |
| 55-64 · female | 13.5% |
| 65+ · female | 18.3% |
| 55-64 · unknown | 0.1% |
| 13-17 · male | 0.0% |