HICKENLOOPER FOR COLORADO
In the Senate, John will fight to expand health care, just like he did as Governor. Return your ballot by June 30!
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| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 85.0 · 1.9 · 62.9 |
| Spend range | USD 4,000–4,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 18.89 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-06-22 → 2020-06-30) |
| Created | 2020-06-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | healthcare |
| Call to action | vote |
| Standout element | Testimonial from a Black woman in scrubs speaking directly to camera about losing health care benefits |
| Tactic | Uses an authentic constituent testimonial to humanize the healthcare issue and create emotional empathy, tying Hickenlooper's Senate promise to a real personal loss story. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.0% |
| 25-34 · female | 20.3% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 1.0% |
| 45-54 · male | 4.3% |
| 65+ · female | 1.8% |
| 45-54 · female | 7.8% |
| 35-44 · male | 7.6% |
| 18-24 · unknown | 0.1% |
| 35-44 · female | 14.3% |
| 25-34 · male | 15.1% |
| 18-24 · male | 11.0% |
| 55-64 · female | 3.3% |
| 18-24 · female | 11.5% |
| 55-64 · male | 1.8% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.0% |