TEAM GRAHAM, INC.
Chip in $20.20!
OUTRAISED AGAIN! Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?
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| Overall score | 58.8/100 |
| Spend / Reach / Long. / Eff. | 67.8 Β· 100.0 Β· 7.2 Β· 60.1 |
| Spend range | USD 25,000β29,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 27.5 |
| Est. audience size | β |
| Days live | 27 (2020-08-19 β 2020-09-15) |
| Created | 2020-08-19 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Named liberal celebrities (Pelosi, Clinton, Obama) used as threat multipliers to trigger urgency |
| Tactic | Classic outraised fear-and-urgency fundraising tactic that names high-profile liberal opponents to motivate small-dollar donors to fight back with a specific dollar ask. |
| Texas | 9.3% |
| California | 8.9% |
| Florida | 8.0% |
| North Carolina | 4.1% |
| New York | 4.0% |
| Georgia | 3.9% |
| Ohio | 3.7% |
| 35-44 Β· unknown | 0.1% |
| 65+ Β· male | 16.2% |
| 65+ Β· female | 17.2% |
| 55-64 Β· male | 20.1% |
| 45-54 Β· male | 15.5% |
| 45-54 Β· female | 8.6% |
| 35-44 Β· male | 4.4% |
| 55-64 Β· female | 15.4% |
| 35-44 Β· female | 1.8% |
| 65+ Β· unknown | 0.3% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· unknown | 0.3% |