ROBIN KELLY FOR SENATE
This chart says everything you need to know about this race. β I signed Block the Bombs. My opponents didn't. β I called it a genocide. My opponents didn't. β I refuse AIPAC money. My opponents don't. β I wrote articles of impeachment against Kristi Noem. My opponents didn't. I'm not beholden to special interests. I work for you. The choice is clear. We're less than a month from the primary. Chip in $10 to help me win at RobinForSenate.com. People over politics. Always.
This chart says everything you need to know about this race. β I signed Block the Bombs. My opponents didn't. β I called it a genocide. My opponents didn't. β I refuse AIPAC money. My opponents don't. β I wrote articles of impeachment against Kristi Noem. My opponents didn't. I'm not beholden to special interests. I work for you. The choice is clear. We're less than a month from the primary. Chip in $10 to help me win at RobinForSenate.com. People over politics. Always.
This chart says everything you need to know about this race. β I signed Block the Bombs. My opponents didn't. β I called it a genocide. My opponents didn't. β I refuse AIPAC money. My opponents don't. β I wrote articles of impeachment against Kristi Noem. My opponents didn't. I'm not beholden to special interests. I work for you. The choice is clear. We're less than a month from the primary. Chip in $10 to help me win at RobinForSenate.com. People over politics. Always.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 27.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 39.6 Β· 0.6 Β· 50.5 |
| Spend range | USD 200β299 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 99.82 |
| Est. audience size | β |
| Days live | 3 (2026-03-13 β 2026-03-16) |
| Created | 2026-03-13 |
| Creative variants | 3 body Β· 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Robin Kelly |
| Surfaced by | βsenate:Robin Kellyβ |
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate comparison scorecard with green checkmarks for Robin and red X's for both opponents on Gaza/AIPAC issues |
| Tactic | The ad uses a visual scorecard contrast tactic to frame Kelly as the only principled progressive on Gaza and foreign policy, leveraging anti-AIPAC sentiment to differentiate her from primary opponents and drive donations. |
| California | 15.5% |
| Illinois | 13.9% |
| New York | 6.4% |
| Florida | 5.1% |
| Washington | 4.7% |
| Texas | 4.2% |
| Massachusetts | 3.4% |
| 18-24 Β· female | 0.2% |
| 45-54 Β· male | 6.2% |
| 65+ Β· male | 30.3% |
| 65+ Β· female | 20.6% |
| 55-64 Β· unknown | 0.4% |
| 55-64 Β· male | 10.1% |
| 55-64 Β· female | 6.0% |
| 45-54 Β· unknown | 0.5% |
| 45-54 Β· female | 3.3% |
| 18-24 Β· male | 1.2% |
| 35-44 Β· unknown | 0.4% |
| 35-44 Β· male | 8.1% |
| 35-44 Β· female | 2.9% |
| 25-34 Β· unknown | 0.3% |
| 25-34 Β· male | 6.5% |
| 25-34 Β· female | 2.2% |
| 65+ Β· unknown | 0.8% |