HICKENLOOPER FOR COLORADO
The stakes couldn’t be higher for Colorado’s 630,000 small businesses and the 1.1 million people they employ. While Washington is cutting checks to the biggest corporations, John is focused on protecting small businesses and their workers as the backbone of our economy.
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| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 81.7 · 13.2 · 60.5 |
| Spend range | USD 4,000–4,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 26.15 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 49 (2020-06-16 → 2020-08-04) |
| Created | 2020-06-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | factory industry, money cash |
| Call to action | learn more |
| Standout element | candidate speaking directly to camera in casual setting with video subtitle reinforcing recovery message |
| Tactic | Uses a populist contrast frame — pitting Hickenlooper as champion of small business against faceless Washington elites cutting corporate checks — to build economic credibility and voter empathy. |
| Colorado | 100.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 3.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 3.9% |
| 18-24 · male | 3.1% |
| 25-34 · male | 11.6% |
| 65+ · female | 4.9% |
| 55-64 · male | 6.2% |
| 25-34 · female | 10.7% |
| 45-54 · male | 10.3% |
| 45-54 · female | 10.1% |
| 35-44 · male | 13.5% |
| 55-64 · female | 7.6% |
| 35-44 · female | 14.5% |
| 55-64 · unknown | 0.1% |