CHRIS COONS FOR DELAWARE
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A jury convicted Roger Stone of seven felonies, including witness tampering and lying to Congress. Then Trump rewarded his loyalty with a presidential pardon. This is not how justice in America should work. If you agree we need to condemn the Trump Administration's abuse of power, add your name today >> https://bit.ly/3i4QckN
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| Overall score | 46.3/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 11.6 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 43 (2020-08-03 → 2020-09-15) |
| Created | 2020-08-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Dark desaturated trio photo of Trump flanked by Barr and Stone with bold red-and-white attack headline |
| Tactic | Classic list-building attack ad that pairs an unflattering grayscale villain montage with an outrage-driven petition CTA to harvest email signups from voters angered by the Stone pardon. |
| California | 14.1% |
| Florida | 7.3% |
| New York | 6.5% |
| Texas | 4.8% |
| Pennsylvania | 4.0% |
| Ohio | 3.6% |
| Michigan | 3.6% |
| 35-44 · unknown | 0.0% |
| 55-64 · male | 6.0% |
| 18-24 · female | 0.1% |
| 25-34 · male | 0.2% |
| 25-34 · female | 0.5% |
| 35-44 · female | 0.6% |
| 55-64 · female | 12.3% |
| 65+ · female | 55.0% |
| 65+ · male | 20.7% |
| 18-24 · male | 0.1% |
| 45-54 · male | 1.3% |
| 45-54 · female | 2.1% |
| 65+ · unknown | 0.6% |
| 35-44 · male | 0.4% |
| 45-54 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |