Steve Marshall US Inactive
Steve Marshall For Alabama
Ad copy
Alabama will not tolerate vaccine mandates. Follow if you AGREE!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 3.0 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 12 (2021-11-10 → 2021-11-22) |
| Created | 2021-11-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, none |
| Call to action | none |
| Standout element | Gadsden 'Don't Tread on Me' flag draped over a Southwest Airlines plane fuselage — merging libertarian rebellion symbolism with the airline vaccine mandate controversy |
| Tactic | Leverages visceral anti-mandate sentiment by pairing the iconic Gadsden flag with an airliner, framing Marshall as a defender of individual freedom against federal overreach, and amplifying tribal identity with a 'Follow if you AGREE' social engagement hook. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · male | 2.2% |
| 65+ · unknown | 0.1% |
| 65+ · male | 4.7% |
| 35-44 · male | 5.6% |
| 35-44 · female | 9.0% |
| 45-54 · female | 19.2% |
| 65+ · female | 13.9% |
| 55-64 · female | 23.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 9.6% |
| 45-54 · male | 9.1% |
| 25-34 · female | 2.8% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 0.1% |
| 18-24 · male | 0.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
