📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Allen Waters for Congress - Rhode Island 1st District US Inactive

THE WATERS COMMITTEE

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Ad copy

No matter the color of their skin, do you believe that too many radical left Progressives are being traitorous to America? And, U.S. Rep David Cicilline does not speak up for all the people he represents against this domestic threat? The white liberals teaching Critical Race Theory are the worse enemies of America and the worse enemies of black people. They are spreading hate and lies when we need more love, peace and understanding. Allen Waters for Congress (R-RI1) Fighting for all in Rhode Island 🇺🇲 Donate/Join: AllenRWaters.com

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score29.7/100
Spend / Reach / Long. / Eff.0.0 · 47.5 · 2.8 · 68.5
Spend range<USD 99
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 9.0
Est. audience size100,001 – 500,000
Days live11 (2021-07-06 → 2021-07-17)
Created2021-07-06
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateRI — Allen Waters
Surfaced by“senate:Allen Waters”

🧠 AI analysis

Issueeducation
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementFacebook content removal notice functioning as the de facto ad image, lending the ad unintended notoriety
TacticThe ad leverages racial identity and patriotic framing to attack Critical Race Theory and the incumbent, using emotionally charged language to drive wedge politics among minority conservative voters, while the platform removal notice paradoxically amplifies its visibility.

Where it ran (delivery by region)

Rhode Island100.0%

Who saw it (delivery)

55-64 · unknown 0.1%
25-34 · unknown 0.1%
35-44 · unknown 0.1%
65+ · unknown 0.2%
45-54 · unknown 0.1%
45-54 · female 6.6%
65+ · female 15.7%
65+ · male 21.1%
45-54 · male 13.5%
25-34 · male 3.4%
55-64 · male 19.2%
55-64 · female 11.0%
35-44 · female 2.5%
25-34 · female 0.8%
35-44 · male 5.7%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 11d live
Tom Cotton
AR — Tom Cotton 8d live
Julia Letlow
LA — Julia Letlow 39d live
Ed Markey
MA — Ed Markey 11d live
Rev. Robert Jones For District 10
TN — Robert Jones 10d live
Carlin for U.S. Senate
IA — James Carlin 9d live
Steve Marshall
AL — Steve Marshall 4d live
Bryce Reeves
VA — Bryce Reeves 6d live