📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Allen Waters for Congress 2022 - R.I. District 1 US Inactive

THE WATERS COMMITTEE

ad creative

The Biggest Lies of the Impeachment Saga

The Senate impeachment trial of former president Donald Trump confirms historian Henry Adams's  adage  a century ago that politics “has always been...

Ad copy

Did Trump Impeachment Manager, Rep. David Cicilline (D-RI), tell a lie at the rushed trial last February? >> House manager Representative David Cicilline (D-RI) condemned “the violent insurrectionists, criminals who killed and injured police officers.” << If you believe he did tell a lie to the American people, he should be fired by the voters in 2022. I am running to replace Cicilline, political campaigns are expensive, donate online at: allenrwaters.com. Volunteer. Mail donation checks to: The Waters Committee P.O. Box 40565 Providence, RI 02940 Include :Name, Address, Employer or Retired, Position, email, phone #

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.9/100
Spend / Reach / Long. / Eff.0.0 · 55.8 · 1.4 · 74.6
Spend range<USD 99
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 3.96
Est. audience size100,001 – 500,000
Days live6 (2021-05-18 → 2021-05-24)
Created2021-05-18
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateRI — Allen Waters
Surfaced by“senate:Allen Waters”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed notice revealing the ad was pulled for disclaimer non-compliance
TacticThe ad leverages anti-impeachment sentiment to attack incumbent Cicilline as a liar while driving donations, but was removed by Facebook for policy violations, undermining its reach and credibility.

Where it ran (delivery by region)

Rhode Island100.0%

Who saw it (delivery)

45-54 · unknown 0.2%
65+ · male 17.4%
25-34 · unknown 0.0%
18-24 · male 0.6%
35-44 · male 6.6%
65+ · unknown 0.1%
25-34 · female 0.5%
45-54 · male 14.9%
25-34 · male 3.2%
35-44 · unknown 0.1%
55-64 · male 20.7%
55-64 · female 11.8%
65+ · female 14.3%
18-24 · female 0.1%
45-54 · female 7.0%
35-44 · female 2.3%
55-64 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
James Talarico
TX — James Talarico 24d live
Amy McGrath
KY — Amy Mcgrath 112d live
Josh Weil - Florida Progressive Democrat
FL — Joshua Weil 52d live
Lindsey Graham
SC — Lindsey Graham 41d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 10d live