📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Crush the Cartels. Secure the Border.

Take action now.

Ad copy

Joe Biden and the Marxist Left want you to believe that racism, COVID-19, or the Second Amendment is the greatest threat to America. They couldn’t be more wrong. It’s the border crisis — which Joe Biden started. Say enough is enough. SIGN my petition demanding a secure border now.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.4/100
Spend / Reach / Long. / Eff.41.0 · 91.4 · 4.7 · 72.4
Spend rangeUSD 2,000–2,499
Impressions400,000 – 449,999
CPM (≈ $/1k impr)USD 5.29
Est. audience size
Days live18 (2023-09-13 → 2023-10-01)
Created2023-09-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsborder
Call to actionsign petition
Standout elementGhostly semi-transparent image of Biden overlaid on border wall fence, making him appear to literally loom over and embody the crisis
TacticThe ad uses a petition list-building mechanic wrapped in attack framing, layering a spectral Biden image onto the border wall to viscerally tie him to the crisis and drive fear-based petition sign-ups.

Where it ran (delivery by region)

Texas7.4%
Florida7.1%
California6.5%
Pennsylvania4.8%
New York4.2%
Ohio4.1%
Michigan3.9%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · female 27.8%
65+ · unknown 0.4%
35-44 · male 0.9%
25-34 · female 0.4%
45-54 · male 3.7%
55-64 · male 16.6%
65+ · male 37.2%
55-64 · female 9.5%
25-34 · unknown 0.0%
55-64 · unknown 0.1%
45-54 · female 1.8%
45-54 · unknown 0.0%
35-44 · female 0.5%
18-24 · male 0.2%
18-24 · female 0.1%
35-44 · unknown 0.0%
25-34 · male 0.7%

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