Chuck Morse for NH US Inactive
Chuck Morse for NH
Chuck Morse for NH
NH State Senate President and small business owner.
Ad copy
Washington D.C. and our liberal neighboring states are trying to institute vaccine passports to go to work or shop for groceries. I say NO vaccine passports in the Granite State!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 2.8 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2021-08-24 → 2021-09-04) |
| Created | 2021-08-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | survey poll |
| Standout element | thumbs up/thumbs down emoji buttons overlaid on a quintessential New Hampshire covered bridge, gamifying engagement |
| Tactic | The ad uses a fake poll mechanic to drive engagement and list-building by framing vaccine passports as an external liberal imposition on New Hampshire's identity, leveraging fear of government overreach and local pride. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 25-34 · female | 4.7% |
| 55-64 · male | 12.8% |
| 35-44 · male | 20.4% |
| 35-44 · female | 11.9% |
| 45-54 · male | 17.5% |
| 55-64 · female | 11.5% |
| 25-34 · male | 9.0% |
| 45-54 · female | 11.7% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
