KESSLER 2026
Proud to have the support of organizations fighting every day for working West Virginians. Thank you to the West Virginia AFL-CIO, CWA, and WV Can’t Wait for your endorsement. I’m running to fight for workers, protect unions, and build an economy that works for the people keeping this state running. Make a plan to vote on May 12.
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| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.3 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2026-05-10 → 2026-05-12) |
| Created | 2026-05-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, workers labor, diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | Three union endorsement logos (WV AFL-CIO, WV Can't Wait, CWA) displayed prominently as credibility anchors beneath the headline |
| Tactic | The ad leverages endorsement stacking from respected labor organizations to signal grassroots worker credibility and validate Kessler's pro-union identity to a union-household electorate. |
| West Virginia | 100.0% |
| 18-24 · female | 2.8% |
| 45-54 · male | 7.7% |
| 65+ · male | 11.0% |
| 65+ · female | 16.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.6% |
| 55-64 · female | 9.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.0% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 7.6% |
| 35-44 · female | 10.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.1% |
| 25-34 · female | 8.5% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |