πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Jonathan Dean for Illinois - U.S. Senate US Inactive

DEAN FOR ILLINOIS

ad creative

We Cannot Afford to Wait.

Ad copy

I'm a Democrat for U.S. Senate in Illinois because establishment politicians are not getting the job done. We cannot afford to wait for them get around to addressing our high cost of living and actually solve the problems we are facing day to day. We need to do it ourselves. Check out my campaign at dean4il.com

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score25.8/100
Spend / Reach / Long. / Eff.0.0 Β· 39.6 Β· 0.8 Β· 62.6
Spend range<USD 99
Impressions2,000 – 2,999
CPM (β‰ˆ $/1k impr)USD 19.8
Est. audience sizeβ€”
Days live4 (2025-12-26 β†’ 2025-12-30)
Created2025-12-26
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Jonathan Dean
Surfaced byβ€œsenate:Jonathan Dean”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementbold green-and-white 'I'VE HAD IT WITH' subtitle text against dramatic snowy mountain backdrop conveying raw frustration
TacticThe ad uses populist anti-establishment anger to position a Democratic challenger as an outsider voice, leveraging direct-to-camera authenticity and cost-of-living urgency to differentiate from incumbents.

Where it ran (delivery by region)

Illinois96.7%
Indiana2.1%
Wisconsin1.0%
Michigan0.2%
Tennessee0.1%

Who saw it (delivery)

18-24 Β· female 2.6%
18-24 Β· male 10.5%
18-24 Β· unknown 0.3%
25-34 Β· female 5.6%
25-34 Β· male 18.8%
25-34 Β· unknown 0.2%
35-44 Β· female 8.8%
35-44 Β· male 27.1%
35-44 Β· unknown 0.5%
45-54 Β· female 7.2%
45-54 Β· male 18.0%
45-54 Β· unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Janet Mills
ME β€” Janet Mills 71d live
Sherrod Brown
OH β€” Sherrod Brown 53d live
Sherrod Brown
OH β€” Sherrod Brown 37d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 35d live
Julia Letlow
LA β€” Julia Letlow 58d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 34d live
Colin Allred
TX β€” Colin Allred 19d live
Graham Platner
ME β€” Graham Platner 44d live