Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
Ad copy
I've been thinking today about a powerful quote from Dr. King: "True peace is not merely the absence of tension; it is the presence of justice." I pray that all of us can take those words to heart and do our part to bring more justice to our country and our world. #Justice
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.6/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 68.1 · 3.3 · 67.3 |
| Spend range | USD 400–499 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 10.58 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 13 (2020-06-15 → 2020-06-28) |
| Created | 2020-06-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | other |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Historic black-and-white civil rights march photo with iconic 'We Shall Overcome' banner |
| Tactic | Coons borrows moral authority from Dr. King and the civil rights movement to position himself as a justice-minded leader without explicit partisan attack, using historical gravitas to build emotional resonance with progressive and Black voters. |
Where it ran (delivery by region)
| Delaware | 9.8% |
| California | 9.2% |
| Florida | 6.6% |
| New York | 5.1% |
| Pennsylvania | 4.8% |
| Texas | 4.5% |
| Michigan | 4.1% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
| 25-34 · male | 0.5% |
| 45-54 · male | 2.1% |
| 45-54 · female | 3.3% |
| 55-64 · male | 7.9% |
| 65+ · female | 49.0% |
| 65+ · male | 18.7% |
| 55-64 · female | 14.4% |
| 18-24 · female | 0.3% |
| 35-44 · male | 0.9% |
| 35-44 · female | 1.1% |
| 25-34 · female | 0.7% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 18-24 · unknown | 0.0% |
