Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
It’s time to lay the groundwork for a new type of campaign. One that is about people. One that is about grassroots organizing and getting out there early to build up real relationships. Doing that does require resources. We have to hire staff and organizers, plan events, buy supplies, pay for rent and gas, and everything that goes along with executing this plan. I’m making a big bet that this is the type of politics and the type of government that you want to see. So let’s build something that feels fresh together.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 81.7 · 27.8 · 55.3 |
| Spend range | USD 8,000–8,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 52.3 |
| Est. audience size | — |
| Days live | 102 (2025-08-04 → 2025-11-14) |
| Created | 2025-08-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Selfie-style close-up video creating intimate direct-to-camera connection with the candidate mid-speech |
| Tactic | Leverages raw, unpolished authenticity to build personal trust and translate that connection into grassroots donations for early campaign infrastructure. |
Where it ran (delivery by region)
| Michigan | 38.9% |
| California | 7.7% |
| New York | 4.3% |
| Illinois | 3.7% |
| Florida | 3.1% |
| Ohio | 2.9% |
| Washington | 2.8% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 7.4% |
| 65+ · male | 22.3% |
| 65+ · female | 22.3% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 11.9% |
| 55-64 · female | 13.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.0% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.8% |
| 35-44 · female | 5.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.0% |
| 25-34 · female | 2.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
