TEAM GRAHAM, INC.
Chip in $20.20!
OUTRAISED AGAIN! Every Liberal in the country is pouring 💰💰💰 into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?
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| Overall score | 58.1/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 100.0 · 5.2 · 61.6 |
| Spend range | USD 20,000–24,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 22.5 |
| Est. audience size | — |
| Days live | 20 (2020-10-06 → 2020-10-26) |
| Created | 2020-10-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Named liberal celebrities (Pelosi, Clinton, Obama) used as threat multipliers to trigger urgency |
| Tactic | Classic outraised fear-and-urgency fundraising tactic that names high-profile liberal opponents to motivate small-dollar donors to fight back with a specific dollar ask. |
| Texas | 10.1% |
| Florida | 9.2% |
| California | 8.3% |
| North Carolina | 3.9% |
| Ohio | 3.9% |
| Georgia | 3.8% |
| New York | 3.8% |
| 13-17 · unknown | 0.0% |
| 55-64 · female | 15.3% |
| 18-24 · female | 0.1% |
| 65+ · unknown | 0.4% |
| 45-54 · male | 11.3% |
| 65+ · female | 18.9% |
| 35-44 · male | 5.0% |
| 25-34 · male | 1.7% |
| 55-64 · male | 17.6% |
| 35-44 · female | 2.2% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 0.6% |
| 65+ · male | 18.2% |
| 18-24 · male | 0.2% |
| 45-54 · female | 7.9% |
| 55-64 · unknown | 0.3% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.0% |