TODD ACHILLES FOR IDAHO
The top 1% richest Americans own more wealth than the bottom 90%. Thatβs wrong and a threat to our democracy As the only union member in the Democratic race for House Rep 16B, I proudly support Idahoβs unions and worked hard to defeat anti-union bills in last legislative session Unions give workers a voice to fight for fair wages, good healthcare and an honest retirement Unions are how we rebuild an equitable society and renew the American Dream
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| Overall score | 8.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 0.0 Β· 1.9 Β· 33.3 |
| Spend range | <USD 99 |
| Impressions | 0 β 99 |
| CPM (β $/1k impr) | USD 1000.0 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 8 (2024-05-13 β 2024-05-21) |
| Created | 2024-05-13 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID β Todd Achilles |
| Surfaced by | βsenate:Todd Achillesβ |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | workers labor, candidate |
| Symbols | us flag, factory industry, family |
| Call to action | none |
| Standout element | WPA-style poster illustration of a welder with arms crossed in front of the American flag evoking mid-century labor movement iconography |
| Tactic | The ad uses classic labor-movement poster aesthetics to establish the candidate's working-class credibility and union identity as a differentiator in a Democratic primary, linking personal biography to a broader economic justice message. |