Scott Colom For Senate
Scott Colom is the official Democratic nominee to take on Cindy Hyde-Smith.
We can beat Cindy Hyde-Smith. Will you join us today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 7.2 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 27 (2026-03-11 → 2026-04-07) |
| Created | 2026-03-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Scott Colom |
| Surfaced by | “senate:Scott Colom” |
| Issue | other |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate walking directly toward camera in casual white polo on a sunny street, projecting accessible confidence |
| Tactic | The ad pairs a direct-to-camera walk-and-talk with an explicit naming of the opponent to build urgency and rally-the-base energy around a winnable-race fundraising pitch. |
| Mississippi | 100.0% |
| 18-24 · female | 2.2% |
| 45-54 · male | 5.8% |
| 65+ · unknown | 0.2% |
| 65+ · male | 8.5% |
| 65+ · female | 20.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.9% |
| 55-64 · female | 16.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 12.6% |
| 18-24 · male | 3.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.0% |
| 35-44 · female | 9.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.6% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |