📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

STOP mass amnesty.

SIGN here.

Ad copy

🚨 Tom Cotton here. Democrats are trying to stuff MASS AMNESTY into the so-called “reconciliation bill,” which could pass the U.S. Senate without a single Republican vote. Mass amnesty would mean lower wages, higher crime, and more threats to our national security. I need YOU to help me stop this before it’s too late — will you join the fight? SIGN your name here.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.1/100
Spend / Reach / Long. / Eff.38.3 · 81.7 · 1.4 · 67.1
Spend rangeUSD 1,500–1,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 10.77
Est. audience size
Days live6 (2021-07-26 → 2021-08-01)
Created2021-07-26
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsus flag
Call to actionsign petition
Standout elementTrio of desaturated opponent photos (Pelosi, Biden, Schumer) framed like mugshots under a bold red-and-navy attack headline
TacticClassic fear-and-enemy framing: named Democratic opponents are visually indicted beneath an urgent command headline, driving list-building petition signatures by making the threat feel immediate and personal.

Where it ran (delivery by region)

Texas7.6%
Florida7.5%
California6.7%
Pennsylvania4.9%
Ohio4.3%
North Carolina3.7%
Illinois3.5%

Who saw it (delivery)

25-34 · unknown 0.0%
45-54 · male 4.5%
18-24 · unknown 0.0%
45-54 · unknown 0.1%
55-64 · unknown 0.2%
65+ · unknown 0.3%
45-54 · female 3.5%
25-34 · male 0.9%
65+ · female 27.9%
18-24 · female 0.1%
55-64 · male 16.2%
55-64 · female 13.6%
65+ · male 29.0%
25-34 · female 0.6%
35-44 · male 1.7%
35-44 · female 1.1%
18-24 · male 0.2%
35-44 · unknown 0.0%

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