Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
I'm U.S. Senator Shelley Moore Capito and I'm running for reelection! With President Trump's support, I will continue to deliver for West Virginia.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.1 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-02-26 → 2026-03-03) |
| Created | 2026-02-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Lush West Virginia forest and stream scene invoking natural beauty and state pride |
| Tactic | Ad leverages scenic West Virginia landscape to associate Capito with local stewardship and Trump alignment, building credibility through place-pride rather than direct attack. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.3% |
| 45-54 · male | 8.8% |
| 65+ · male | 17.4% |
| 65+ · female | 16.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 11.6% |
| 55-64 · female | 8.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.9% |
| 18-24 · male | 4.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.0% |
| 35-44 · female | 4.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.8% |
| 25-34 · female | 2.5% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
