HICKENLOOPER FOR COLORADO
As Governor, I led the disaster relief efforts for some of the most destructive wildfires and floods in Colorado history and took decisive action to implement strong measures moving forward. At a time of so much uncertainty in Washington, Coloradans need representatives who know how to lead in the face of a crisis. That's why I'm running for Senate.
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| Overall score | 50.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 85.0 · 6.6 · 67.7 |
| Spend range | USD 2,000–2,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | — |
| Days live | 25 (2020-03-21 → 2020-04-15) |
| Created | 2020-03-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate casually conversing with everyday voters on a light rail platform, projecting accessible leadership |
| Tactic | The ad uses a gubernatorial leadership record on wildfires and floods to establish crisis-management credibility, pivoting to an environmental conservation pitch that frames Hickenlooper as the experienced steady hand Colorado needs in uncertain times. |
| Colorado | 100.0% |
| 35-44 · male | 12.2% |
| 25-34 · male | 12.4% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 4.5% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 3.4% |
| 18-24 · male | 4.8% |
| 45-54 · male | 8.7% |
| 35-44 · unknown | 0.2% |
| 55-64 · female | 7.1% |
| 25-34 · female | 11.9% |
| 35-44 · female | 14.8% |
| 65+ · female | 4.4% |
| 55-64 · male | 5.2% |
| 45-54 · female | 10.0% |
| 18-24 · unknown | 0.0% |