📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John W. Hickenlooper US Inactive

HICKENLOOPER FOR COLORADO

ad creative

We need to prioritize conservation NOW

Ad copy

As Governor, I led the disaster relief efforts for some of the most destructive wildfires and floods in Colorado history and took decisive action to implement strong measures moving forward. At a time of so much uncertainty in Washington, Coloradans need representatives who know how to lead in the face of a crisis. That's why I'm running for Senate.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.1/100
Spend / Reach / Long. / Eff.41.0 · 85.0 · 6.6 · 67.7
Spend rangeUSD 2,000–2,499
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 10.0
Est. audience size
Days live25 (2020-03-21 → 2020-04-15)
Created2020-03-19
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateCO — John Hickenlooper
Surfaced by“senate:John Hickenlooper”

🧠 AI analysis

Issueenergy environment
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actionlearn more
Standout elementCandidate casually conversing with everyday voters on a light rail platform, projecting accessible leadership
TacticThe ad uses a gubernatorial leadership record on wildfires and floods to establish crisis-management credibility, pivoting to an environmental conservation pitch that frames Hickenlooper as the experienced steady hand Colorado needs in uncertain times.

Where it ran (delivery by region)

Colorado100.0%

Who saw it (delivery)

35-44 · male 12.2%
25-34 · male 12.4%
25-34 · unknown 0.1%
55-64 · unknown 0.1%
18-24 · female 4.5%
65+ · unknown 0.1%
45-54 · unknown 0.1%
65+ · male 3.4%
18-24 · male 4.8%
45-54 · male 8.7%
35-44 · unknown 0.2%
55-64 · female 7.1%
25-34 · female 11.9%
35-44 · female 14.8%
65+ · female 4.4%
55-64 · male 5.2%
45-54 · female 10.0%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

James Talarico
TX — James Talarico 3d live
Mary Peltola
AK — Mary Peltola 56d live
Mark Warner VA
VA — Mark Warner 6d live
Wesley Hunt
TX — Wesley Hunt 12d live
John W. Hickenlooper
CO — John Hickenlooper 7d live
John W. Hickenlooper
CO — John Hickenlooper 27d live
John W. Hickenlooper
CO — John Hickenlooper 15d live
John W. Hickenlooper
CO — John Hickenlooper 15d live