AMY MCGRATH FOR SENATE, INC.
McGrath for Kentucky
Like Mitch said, Amyβs a Marine, sheβs a mom, and heβs been there way too long.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 46.3/100 |
| Spend / Reach / Long. / Eff. | 38.3 Β· 78.0 Β· 4.4 Β· 64.4 |
| Spend range | USD 1,500β1,999 |
| Impressions | 100,000 β 124,999 |
| CPM (β $/1k impr) | USD 15.55 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 17 (2020-10-17 β 2020-11-03) |
| Created | 2020-10-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Amy Mcgrath |
| Surfaced by | βsenate:Amy Mcgrathβ |
| Issue | other |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Ad removed by Facebook for disclaimer non-compliance, revealing only the platform enforcement message |
| Tactic | The ad copy cleverly uses Mitch McConnell's own words as a self-indicting endorsement β turning the opponent into an unwitting validator of the candidate's biography while implying he has overstayed his welcome. |
| Kentucky | 100.0% |
| 65+ Β· male | 6.3% |
| 18-24 Β· male | 4.2% |
| 45-54 Β· male | 21.0% |
| 35-44 Β· male | 28.1% |
| 25-34 Β· male | 27.2% |
| 55-64 Β· male | 13.2% |