πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

ad creative

Vote for Amy

McGrath for Kentucky

Ad copy

Like Mitch said, Amy’s a Marine, she’s a mom, and he’s been there way too long.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score46.3/100
Spend / Reach / Long. / Eff.38.3 Β· 78.0 Β· 4.4 Β· 64.4
Spend rangeUSD 1,500–1,999
Impressions100,000 – 124,999
CPM (β‰ˆ $/1k impr)USD 15.55
Est. audience size100,001 – 500,000
Days live17 (2020-10-17 β†’ 2020-11-03)
Created2020-10-16
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY β€” Amy Mcgrath
Surfaced byβ€œsenate:Amy Mcgrath”

🧠 AI analysis

Issueother
Framingcontrast comparison
Message typepersuasion
Emotional appealneutral
Production tierunknown
Who picturednone
Symbolsnone
Call to actionvote
Standout elementAd removed by Facebook for disclaimer non-compliance, revealing only the platform enforcement message
TacticThe ad copy cleverly uses Mitch McConnell's own words as a self-indicting endorsement β€” turning the opponent into an unwitting validator of the candidate's biography while implying he has overstayed his welcome.

Where it ran (delivery by region)

Kentucky100.0%

Who saw it (delivery)

65+ Β· male 6.3%
18-24 Β· male 4.2%
45-54 Β· male 21.0%
35-44 Β· male 28.1%
25-34 Β· male 27.2%
55-64 Β· male 13.2%

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